The Truth Behind “Price Matching”

Let see if you can relate. Your Heater or your AC dies on your family out of nowhere. You call a company to send out a tech to see if they can fix it and they tell you that it’s gone for good. It’s time to replace your system. 

The technician refers you to the “Home Comfort Advisor” from his company who comes out and measures your home, discusses your options, tells you what size system you need, and then begins to explain the pricing and payment options. 

He asks if you’re ready to make your decision so he can get the equipment ordered and get your install on the schedule. 

You let him know you want to get a couple of other bids to make sure you are spending your money wisely. 

Before he leaves he tells you that he is giving you his best price, but that you have been a long-time client and his company wants to take care of their clients so if you get a lower bid please give him a call because he will price-match. 

He. Will. Price. Match. 

What does that mean?

On the surface it’s pretty obvious what that means. It means he will lower his price to match any other bid you get so that he can “win the job”. 

Beneath the surface it means something completely different.

If he can match the price of another company and stay in business then the higher price he gave you before was overcharging you. When he says he can price match he is saying one thing, and one thing only…

“I am happy to over-charge you until someone else comes along and doesn’t.”

When I come along and charge you exactly what I need to stay in business, a price that is well within market rate pricing, and he started out pricing you high, over-charging you, and then finds out that I didn’t over-charge you, so he wants a second chance to lower his number so he can keep your business…you have to ask yourself what kind of company this is. 

When a company says they will price match, they are admitting up-front that they are starting out by pricing high and over-charging you. 

A company that will not price-match is a company that knows what they need to charge and is more than likely being honest with you from the beginning. 

Just a little tip to help you make your decision regarding what company you want to hire. 

Choose Prestige Air to Keep Your HVAC Running Optimally

If you experience problems with your heating and cooling call Prestige Air. Our expert service professionals have the training and experience to keep your HVAC system in tip-top shape all year long. Call (817) 200-7215 to make sure your heating and cooling are ready for the season!

Prestige Air proudly serves Northeast Tarrant County and the Fort Worth, Texas area including Hurst, Euless, Bedford, Colleyville, Grapevine, Southlake, Westlake, Trophy Club, Keller, Watauga, Haltom City, and North Richland Hills.

We look forward to serving you and your household!

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